How to get the most out of your listing

In this guide we’ll cover the most popular components of a product listing and what sort of information should be entered in. Remember, you’re trying to sell your product to potential customers who may not know what is it they’re looking at initially!


Some products may differ so please do take this as some helpful pointers.




Quick Navigation:

  1. Title
  2. Featured image
  3. Gallery
  4. Price
  5. Category
  6. Tags
  7. Short description
  8. Long description
  9. SKU
  10. Manage Stock
  11. Sold Individually
  12. Weight/Shipping Class
  13. Linked Products section
  14. Attributes section
  15. Advanced




1. Title

Be descriptive with your title. What is the item, what’s its main purpose? Most of the time users will search Google for those keywords.


Eg. Clifford Speckled Plant Pot with Glasses | Stoneware

 

Probably the most important feature of any listing. Make sure your photo is clear, bright and enticing! Put yourself in your customers shoes, would your photo stand out to you amongst others? Can you tell what the product is by just the photo?

Our two main tips are composure and lighting. Make sure the subject is center focus and there’s plenty of natural lighting! (No yellow lighting, open those curtains and let the natural light in!)

 

More often than not customers love seeing multiple photos. It allows them to really get an idea of what the product is and how it looks from multiple angles. Your feature image can grab their attention but the gallery images can help show scale, further details and colours/variations.

 

4. Price

Regular Price – Item’s normal/regular price

Sale Price – Item’s discounted price that can then be scheduled for certain date ranges. The sale expires at 11:59pm of the specified end date

 

5. Category

Make sure you select the categories that best suit your product. You can enter your listing into multiple categories!

 

6. Tags

We use tags to help the website’s search algorithm find your product(s). Not only this but it can go towards your product(s) being found on search engines.


Eg. A plant pot could have the tags:

“plant, plant pot, pottery, ceramic, homeware, home décor”

 

7. Short description

This is your introduction to your product – ideally you need to sell the product to your customer in one or two sentences here. What is the item? Who is it for?


8. Long description

This is your introduction to your product – ideally you need to sell the product to your customer in one or two sentences here. What is the item? Who is it for?


Meet Clifford, the friendly speckled pot ?

Clifford is a carefully wheel thrown and trimmed plant pot, made from speckled stoneware clay and decorated with underglaze and handmade wire glasses. Perfect for decorating any room and adding a bit of character and suitable for anyone looking for a charming presence.

 

9. SKU

Treat the SKU code as a unique identifier. Imagine someone ordered your product and you only had this code to go on to find out what it was. We ask for this code to increase your chances of your product being picked up by Google as a “Product” instead of a general webpage. This means instead of just showing the product page, visitors will be able to see the price/reviews etc from Google’s search page – handy!


Eg. A Clifford Plant Pot’s SKU could be:

Clifford-s01

Using this SKU code I know exactly (at least internally) that my product is a Clifford Pot, it’s the small version and it’s the first product of its type.

 

10. Manage Stock

Sometimes you only want to sell what you have currently in stock. If that’s the case please make sure you tick this box and specify the stock quantity you have available.

 

11. Sold Individually

You may want to restrict customers to 1 per person. For example if you’re having a special offer. Tick this box if this is the case.

 

12. Weight/Shipping Class

  • Weight – Weight of the item.
  • Dimensions – Length, width and height for the item.
  • Shipping Class – Shipping classes are used by certain shipping methods to group similar products.


Under Shipping you’ll want to specify the product’s weight (if using Shipping by Weight) or shipping class (if using Shipping by zone).


Both of these options require some level of customising within the Settings > Shipping page to ensure you charge the right amount!

 

13. Linked Products section

Using up-sells and cross-sells, you can cross promote your products. They can be added by searching for a particular product and selecting the product from the dropdown list.


Up-sells are displayed on the product details page. These are products that you may wish to encourage users to upgrade, based on the product they are currently viewing. For example, if the user is viewing the coffee product listing page, you may want to display tea kettles on that same page as an up-sell.


Cross-sells are products that are displayed with the cart and related to the user’s cart contents. As an example, if the user adds a Ceramic Incense holder to their cart, you may want to suggest they purchase your incense cones that go with it when they arrive at the cart page.

 

14. Attributes section

On the Attributes tab, you can assign details to a product. You will see a select box containing global attribute sets we’ve created (e.g., colour, ready to dispatch in…).


Once you have chosen an attribute from the select box, click add and apply the terms attached to that attribute (e.g., Ready to dispatch in: 1-3 days) to the product. These global attributes are used across the entire marketplace to help navigation and search results.


You can hide the attribute on the frontend by leaving the Visible checkbox unticked.

Custom attributes can also be applied by choosing Custom product attribute from the select box. These are added at the product level and won’t be available in layered navigation or other products.

 

15. Advanced

Purchase note – Enter an optional note to send the customer after they purchase the product.

Enable Reviews – Enable/Disable customer reviews for this item.